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Brand e comunicazione / Strategia digitale

Customer journey: il viaggio del cliente verso l’acquisto

Si traduce letteralmente come ‘il viaggio del consumatore’ ed è la mappatura di tutti i punti di contatto fra l’azienda e il proprio cliente prima, durante e dopo l’acquisto. Approfondiamo insieme questo percorso!

Commenti disabilitati

4 Agosto 2020

Le stories sono davvero utili per il tuo brand?

Le stories possono essere utili al tuo brand? Da Instagram a Twitter scopriamo come sfruttare questo strumento con i clienti!

Commenti disabilitati

28 Maggio 2020

Brand e comunicazione

Cosa vuol dire essere un brand influente nel 2019?

Dalla ricerca Ipsos vediamo cosa significa essere un brand influente nel 2019 per gli italiani.

Commenti disabilitati

30 Ottobre 2019

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