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Cala l’online advertising per la prima volta nella sua storia

Per la prima volta nella sua storia l'online advertising subisce un calo di investimenti e si avvicina ai minimi storici del 2013. Quali sono le prospettive per il settore e come faranno i grandi marchi a giustificarsi con investitori e clienti?

Commenti disabilitati

8 Luglio 2020

Digital Trends

L’advertising digitale ha superato quello cartaceo: come le PMI americane stanno investendo (con successo) sulla pubblicità

Come investono le PMI nella pubblicità? Quali sono i media più utilizzati e quali saranno quelli in futuro? Ecco un estratto dell'analisi fatta da Zenith.

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20 Novembre 2019

Brand e comunicazione

Cosa vuol dire essere un brand influente nel 2019?

Dalla ricerca Ipsos vediamo cosa significa essere un brand influente nel 2019 per gli italiani.

Commenti disabilitati

30 Ottobre 2019

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Cookie	Durata	Descrizione
cookielawinfo-checkbox-advertisement	1 year	Il cookie è impostato dal consenso cookie GDPR per registrare il consenso dell'utente per i cookie nella categoria "Advertisement".
cookielawinfo-checkbox-analytics	1 year	This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics".
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cookielawinfo-checkbox-performance	1 year	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
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Cookie	Durata	Descrizione
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.

Cookie	Durata	Descrizione
fr	3 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
_fbp	3 months	This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.

Cookie	Durata	Descrizione
CONSENT	16 years 10 months 11 days 11 hours 12 minutes	No description
cookielawinfo-checkbox-functional	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-others	1 year	No description
_gat_gtag_UA_98287612_1	1 minute	No description

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